¿Surf Marketing or honor?

Estoy seguro que todos los que sigan un poco el mundo del surf estarán al tanto de lo sucedido con Bobby Martinez en el Quicksilver Pro New York. Resumiendo, el surfista fué expulsado tras unas declaraciones en contra de la ASP usando un vocabulario que podía resultar ofensivo para muchos espectadores.

Bobby Martinez ya había hecho ver su descontento con el actual circuito por motivos como el unir diferentes categorías. De hecho, no se había presentado a otras pruebas y dejó claro que la de New York iba a ser su última prueba. Dijo que se presentaba simplemente porque FTW, su nuevo sponsor y del cual es parcialmente dueño, iba a estar allí.

Desde aquella entrevista no han parado de salir artículos, bromas, vídeos parodiando la entrevista y demás. Lo último en salir ha sido una entrevista realizada por el propio surfista en la que explica todo lo sucedido y donde, entre otras cosas dice que lo que dijo no era por publicidad, que era lo que realmente sentía. Vídeo realizado por FTW y que ya lleva más de 4700 reproducciones en menos de 24 horas.

El caso es que a raíz del asunto, no se ha parado de ver a Bobby Martinez y como consiguiente a FTW por todos lados. No quiero decir que este haya sido el propósito pero parece que dijeron:

Vamos a New York, evento en una de las ciudades más importantes del mundo, con un gran despliegue mediático y que ya arrastraba polémica por su elección para realizar una prueba del circuito mundial por la cuestionable calidad de sus olas. La liamos allí y nos damos a conocer como los BAD BOYS del surf (ellos mismos lo dejan ver en la entrevista de Bobby con frases de Tony Montana en la película de mafiosos "Scarface").

No quiero decir que el lanzar la marca haya sido el motivo de todo; de hecho es lo primero que niega en su entrevista el propio Bobby. Tampoco dudo de las intenciones de Bobby Martinez ni de su decisión que, es de respetar el renunciar a grandes cantidades de dinero y seguir callado y que, por otro lado, puede ayudar a demostrar el descontento de un grupo de surfistas cada vez más numeroso y mejorar muchos aspectos pero, lo que para mí está claro es que si no llega a ser por esto, veremos cuantos conocerían FTWI’m pretty sure that everyone who is a bit interested about the surfing world tour has heard about what happened with Bobby Martinez at the Quicksilver Pro New York. To summarize, surfer Bobby Martinez was disqualified after his post-heat interview issuing a statement against the ASP that contains explicit language which may be offensive to some viewers.

Bobby Martinez had already showed his disagreement with the current surf circuit because of different reasons like the mix between categories. Actually, he missed some events and he made clear that the New York event was going to be his last one. He said that he was there only because of his new sponsor FTW. Moreover, he is a partial owner of that brand.

Since that interview, tons of articles, jokes, videos and so on have come out. Lately, Bobby Martinez shows up in an interview explaining what appended and why. He also explains that what he said is not a publicity stand, was what he feels. This video was edited by FTW and has more than 4700 plays in less than 24h.

Because of this issue, Bobby Martinez has been around everywhere and as a result of that, FTW. It seems like they said:

I’m pretty sure that everyone who is a bit interested about the surfing world tour has heard about what happened with Bobby Martinez at the Quicksilver Pro New York. To summarize, surfer Bobby Martinez was disqualified after his post-heat interview issuing a statement against the ASP that contains explicit language which may be offensive to some viewers.

Bobby Martinez had already showed his disagreement with the current surf circuit because of different reasons like the mix between categories. Actually, he missed some events and he made clear that the New York event was going to be his last one. He said that he was there only because of his new sponsor FTW. Moreover, he is a partial owner of that brand.

Since that interview, tons of articles, jokes, videos and so on have come out. Lately, Bobby Martinez shows up in an interview explaining what appended and why. He also explains that what he said is not a publicity stand, was what he feels. This video was edited by FTW and has more than 4700 plays in less than 24h.

Because of this issue, Bobby Martinez has been around everywhere and as a result of that, FTW. It seems like they said:

Let’s go to New York, an event in one of the most important cities in the Wold, with a huge media hype and polemic because of its selection as a host of a WCT event due to New York’s waves quality and let’s throw a wobbler and then we show up to the World as the surfing BAD BOYS (they make that impression with that sentence of Tony Montana (Scarface mafia film) in Bobby’s interview)

I’m not saying that launch this brand by a marketing strategy was the main reason of all of this and I’m not doubting about Bobby Martinez’s decision neither which also can help to improve lots of aspects but, under my point of view, what is really clear is that without all of this FTW would not be such well known as now.

Let’s go to New York, an event in one of the most important cities in the Wold, with a huge media hype and polemic because of its selection as a host of a WCT event due to New York’s waves quality and let’s throw a wobbler and then we show up to the World as the surfing BAD BOYS (they make that impression with that sentence of Tony Montana (Scarface mafia film) in Bobby’s interview)

I’m not saying that launch this brand by a marketing strategy was the main reason of all of this and I’m not doubting about Bobby Martinez’s decision neither which also can help to improve lots of aspects but, under my point of view, what is really clear is that without all of this FTW would not be such well known as now.